Today we kicked off 2023 Spotify Wrapped, our annual campaign that brings creators and fans together to share their love of all things audio. And as Wrapped for Podcasters celebrates its fifth year, we’re thrilled to bring the love, excitement, and data stories to more creators than ever.
2023 Wrapped for Podcasters is our way to recognize the achievements across our podcast creator ecosystem and offer a unique deep dive into user behavior, Spotify stats, listening trends, and more from the past year.
“Wrapped is Spotify’s biggest campaign of the year and has become its own moment around the world,” Anna Sian, Head of Marketing at Spotify for Podcasters, tells For the Record. “And from a creator’s audience growth to other milestones they’ve unlocked throughout the year, it’s a trove of really valuable information on their trends from the past year. It’s as personalized as a campaign can possibly get.”
A Really Good Year.
There’s a lot to celebrate this year with podcasts. In 2023, more than 300 million listeners discovered their new favorite podcasts, and they were engaged, responding to more than 14 million creator polls. Of the shows receiving a podcaster Wrapped this year, over one-third were created in 2023, with more than 760 million minutes recorded overall.
At Spotify, we’ve also been busy: doubling down on giving creators more data and better tools. We’ve increased our focus on creator education throughout the year so more podcasters understand ways to grow their show and be successful. “With Spotify for Podcasters programs like Masterclass and the release of our recent Fan Study report,” explains Anna, “our goal is to help creators learn from their peers and develop strong bonds within the podcasting community.”
All About Growth
“It may come as no surprise that podcast creators are obsessed with their shows’ growth,” Anna says. “They work hard to perfect every episode, so they want to know their show is resonating with fans and finding new listeners. Their unwavering dedication to understanding listener data is the driving inspiration behind Wrapped for Podcasters.”
Like previous years, the core experience is rooted in a microsite that delivers a personalized experience to each podcaster, with listener data and creator trends framed in the context of the past year. Top episodes, most-shared episodes, average podcast rating, global listener stats, and year-over-year growth are all there for creators to dig into.
This year we’re adding even more tools and insights to Wrapped for Podcasters, including the top music genre streamed by a show’s podcast listeners and a new data story featuring fan engagement insights that includes a quiz around your most-talked-about episode.
It’s the Journey
“Listening to a podcast is like having a creator as your best friend,” explains Anna. “They’re with you on your commute, while you’re washing dishes, making you laugh or sharing some tears with you. Wrapped for Podcasters provides the perfect opportunity for creators to acknowledge their fans who have come along on their journeys, stuck around, and become a part of the conversation.”
Dig into a world of data and read all about it in the Spotify for Podcasters blog.